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Market Research
We perform market research
that identifies opportunities (and risks!) in your markets of interest. This research provides guidelines to market potential,
growth and reviews competitive factors.
On a custom basis, we identify market opportunities that fit your strategic
goals, analyze them and give you a realistic view of their potential. We will work with you to develop tactical plans and
programs to take advantage of the identified markets.
We regularly analyze and review the competitive environment in
the following markets:
o Directory
o Messaging (E-mail, IM, Unified)
o Identity Management
o Provisioning
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PKI and Security
o Web Services
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Market Strategy
We believe that your
entire Marketing Program should be based on a comprehensive Market Strategy that will provide the clear direction and focus
required in today's tight economic environment.
The Strategy must be realistic - yet a "stretch" - and provide the
marketing team a clear direction and focus.
The key to the success of the Strategy is the establishment of measurable
goals or outcomes. We work with your team to establish the goals, the path to them and the measurements which prove their
achievement.
We have helped numerous organizations enter new or "adjacent" markets and make substantial profit. These
include, among others:
o Introduction of a new international financial system
o Military messaging partnership with
Microsoft
o Directory partnership with PKI vendor
o Evaluation - and rejection - of new markets
We help establish
clarity of direction and purpose.
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